Contently Case Story: Capital One’s New Mag Gives Entrepreneurs a Spark
Capital One is on a mission to "ignite your inner entrepreneur." And the fuse comes in the form of branded content.
The Content Strategist
American Express OPEN Forum
Filter
How to Stand Out in Crowded Inboxes
Email marketing can either work wonders or flounder. And simply put, brands that get noticed in crowded inboxes grab their audiences by doing things differently. But that begs the question: How do you get your content to stand out in increasingly crowded inboxes?
Why Your Brand Needs an Editor
In content marketing, credibility is king. Building an owned audience only works if your readers trust you. That trust is hard to earn, but it’s all too easy to lose—especially if your content marketing is more marketing than content. In a 2014 survey by Kentico Software, 74 percent of respondents said they trust “content from businesses…
4 Ways Brands Can Battle Facebook’s Fast-Decreasing Organic Reach
There are alternatives to renting an audience on Facebook, and while they might not be as sexy as the major social network, they do allow brands to expand their reach and make the most out of their investments. Here are four steps you can take to wean yourself off relying on the social network...