How A Checklist Can Improve Your Freelancer Onboarding Process
The gig economy may be the way of the future, but companies don't always know how to effectively onboard freelance contributors.
The Content Strategist
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Content Scale & Alignment: 7 Steps for Building a Better Content Program
This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Click here to read the entire e-book. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report, a majority of both B2B and B2C marketers increased content creation budgets from 2018. Roughly two-thirds of marketers created more written,…
How to Grow Your Content Marketing Program
Growing your content marketing program across the org is just as much about efficiency as it is about expansion.
10 Types of Content That’ll Make Your Event Marketing More Effective
Event marketing might conjure up images of networking happy hours, but in reality, it requires articles, emails, presentation decks, and more.