The Content Strategist
In late 2023, Sports Illustrated became ensnared in the editorial version of a doping scandal — the outlet was caught publishing dozens of AI-generated articles under fake bylines. The fallout was swift. Within days, the editor-in-chief was fired and the brand’s credibility took a beating. Though the SI snafu occurred in the early, Wild West…
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The conversation about AI in marketing has been consumed by the recent impact of generative AI. But AI in marketing isn't just about generating content. Its impact spans lead generation and personalization, to name a few key use cases.
