How Problematic Ads Get Approved (And Ways We Can Prevent Them)
Agencies have no incentive to rethink problematic ads once they're approved by the client. Here are a few ways to fix that troubling system.
The Content Strategist
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Poliakov’s Pyramid of Engagement Will Make Your Content Strategy Better
Does your content help people live their lives better or do their jobs more effectively? If the answer is no, you need to stop and reevaluate.
Agencies Have a Morale Problem
According to a new study, people who work for agencies aren't happy with their jobs, and they're starting to look elsewhere.
How This Agency Built a Viral YouTube Channel From Rejected Ideas
At some agencies, rejected ideas get scrapped and disappear for good. At Denizen, they become viral videos.
Confessions of a Former Ad Exec: There Are Not Enough Quality Content People
Everyone's trying to become a content agency, but not everyone is succeeding.
‘There’s a Space Race Here’: Steve Rubel on How Agencies Can Survive in a Content-Driven World
We talked to Steve Rubel, Edelman's Chief Content Strategist, about how agencies fit into the content 'space race,' the importance of distribution, and why content marketing may not be right for all brands.
Follow the Leader: Why Agencies Need to Embrace the Content Marketing Challenge
Agencies—which already own the brand relationship when it comes to media planning, buying, strategy, research, data analytics, mobile, and social—must be the ones to push brands into this next era of marketing.
Our 2014 Content Marketing Predictions, Ranked
Unfortunately, I don't think anyone is about to start referring to us as the Miss Cleo of content marketing.
3 Key Takeaways From the ‘Content Platform Showdown’
When TrackMaven billed one of its conference panels as the "Content Platform Showdown," pitting representatives from content marketing platforms Contently, Newscred, and Percolate head-to-head, they were probably hoping everyone would channel their inner Crossfire.