The Content Strategist
Are podcasts the next content marketing strategy? Discover how you can incorporate a content marketing podcast into your content strategy this year. Explore the key considerations in our latest blog.
People are more likely to buy when they feel an emotional connection with a brand. And measuring sentiment is one way to measure that emotional connection and craft a story around data you're already collecting. In our latest blog post, learn how to measure sentiment from brands that are already doing it well.
Video is changing how consumers engage with brands. But how do you effectively use it to move prospects through the funnel? Discover three top video formats you need to include in your content marketing efforts this year in our latest blog.
NLP, or natural language processing, is a growing set of AI (think: ChatGPT, Alexa, Siri) that content marketers are using for SEO. But NLP has much more to offer: Discover 5 ways NLP can advance content ideation, creation, and distribution.
AI is the MarTech everyone's talking about today. But augmented reality in marketing is starting to gain serious traction. Learn what it is and how content marketing teams can implement it strategically.
Ranking on page one of search is a key component to any content strategy. And search intent is an important factor in helping you edge out the competition. Learn more about search intent, the four types of intent, and why it matters in our latest blog.
Google Trends is a free tool to help you level up your content marketing through SEO. It helps you know which topics to address, when to post, and the magic combo of keywords and content types that will resonate with your audience. Learn how in our latest blog.
Content for your business isn't only created within the marketing team. If your communications—internal or external—aren't giving the same clear and consistent voice, you weaken your overall effectiveness. Regardless if content marketing owns or influences all the content, every organization needs a messaging and positioning strategy based on research and engagement with product and product marketing teams.
The conversation about AI in marketing has been consumed by the recent impact of generative AI. But AI in marketing isn't just about generating content. Its impact spans lead generation and personalization, to name a few key use cases.
