The Content Strategist
Having great ideas is only part of the package when it comes to delivering high-quality, compelling content. You’ve also got to have the right framework in place, otherwise known as a content strategy. A thorough content strategy template can bring everything all in one place to help ensure you’re on track to meet your goals.…
Any brand can get lucky, but the ones that stand out over time have a plan. Here are 7 steps every brand should take to develop a content strategy.
The other day, as I was vigorously nodding in agreement with one of my favorite podcasts, I had a revelation. Not only do I find the hosts likable — I kind of feel like they’re my friends — but I also consider them credible. Without ever having met these people in real life and with no insight…
Content marketing projects thrive or languish based on the creative brief. When we prime our creators with a compelling idea, a clear purpose, and a defined audience, they are far more likely to develop an outstanding piece of content than when we have a fuzzy concept poorly articulated for an unclear reader. But what if…
SEO can feel like a magic wand in your content strategy. Wave it just right, and your brand’s content can claim a preferred place in the search results. But mastering SEO isn’t as easy as sprinkling keywords like fairy dust and hoping for the best. It demands strategy, finesse, and oftentimes, the guiding hand of…
In the world of media, marketing, and entertainment, reboots are killing it right now. It seems like every “new” TV show or movie is a remake—Mean Girls, Jumanji, Ghostbusters, Star Trek, Fraggle Rock (yep, you read that right). And we’re here for it because reboots are the ultimate comeback stories. We loved the originals, but…
Struggling to scale content creation? Our content strategy checklist outlines four key steps to streamline your process and maximize ROI.
When I was in 6th grade, my best friend’s dad made amazing birdhouses—nay, bird mansions. Think Richie Rich’s house (a.k.a. The Biltmore, for those of you too young to remember Richie, but cool enough to have seen a few Asheville, N.C., travel reels). But instead of a castle, these were wooden bird chateaus. They had…
Recently, almost immediately after voicing my desire to find a new pair of climbing pants aloud, I started seeing Instagram ads for a popular brand. The pants seemingly followed me everywhere, even showing up in the organic content on my for-you pages. This kind of social media experience has become all but universal; as consumers,…
