The Content Strategist
Recently, I have become obsessed with “Pack my Stanley” videos, but not because I own a Stanley tumbler or have any desire to “pack” it with custom ice cubes and snack accouterments before plunking it down in my also-nonexistent car. (Do I also find their popularity ethically dubious in the face of our ever-growing consumer…
You probably remember learning about the concept of the marketing funnel and the need to create content for the different stages of the buyer journey. And you’ve likely either used the funnel — or may at some point — when building a content strategy or planning a marketing campaign. The B2B buying process is, in…
I have a son named Henry. And ever since he was born, I have seen an inordinate amount of personalized baby and toddler items featuring the name “Henry” in my social feeds. Now, there are two ways to explain this coincidence. 1) Henry is currently a popular name for boys, so the advertisers looked at…
Search engine optimization (SEO) is essential to achieving first-page rankings and garnering more traffic, having the right tools to optimize intelligently can lessen the burden. Here are seven top SEO tools every B2B content marketer should consider using to up their optimization game.
If your brand could come to life as a person at a dinner party, who would it be?
Let’s say your team’s content strategy has been rolling along according to plan for months or maybe even years. You’ve got an efficient pipeline pumping out blogs, ebooks, infographics, social media, and thought leadership. And yet, the results still don’t reflect the effort. This is your cue to take initiative in the next planning meeting…
Remember when every brand seemed to be having a “brat summer?” I’m being a little facetious — I enjoyed the chartreuse memes and apple dances as much as anyone. But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the…
I’ve always been a data nerd at heart. Words like “audit” and “A/B testing” don’t scare me. Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out…
The gig economy may be the way of the future, but companies don't always know how to effectively onboard freelance contributors.
