The Content Strategist
By many accounts, this past holiday season was a banner year for brands. Adobe Analytics found that 2025’s holiday spending hit record highs, despite slower growth than the 2023–2024 season. Overall, online spending from the start of November through the end of December hit $258 billion (6.8% YoY) in 2025. Behind those millions of searches,…
Short-form video has taken over the world. Okay, so maybe that’s an overstatement. But if you’re a human who scrolls or swipes on the semi-regular, you’ve surely noticed the TikTokification of just about everything. And as a B2B brand, you can’t ignore this shift in how people consume and share ideas. Scroll through any feed…
<p>*Use whichever one performs better in Yoast on wordpress*</p><p></p><p></p><p>Option 1) Finance content doesn't have to put readers to sleep. Dive into the top five financial content marketing case studies that have successfully transformed complex topics into something captivating.</p><p></p><p></p><p>Option 2) There's no reason financial content has to bore readers. Dive into the top five financial content marketing case studies that have successfully transformed complex topics into something captivating.</p>
A finance marketing leader reveals her secret to getting buy-in for ambitious content marketing.
Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity.
Content creation software empowers marketing teams. Use G2's Spring 2023 Enterprise Grid® Report for Content Creation to learn why Contently ranks the best.
B2B content is often very technical, which can be a bit dry to read. (Translation: Boring!) But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. Keep reading for a few ideas on how to make your SaaS content more engaging.
A few years ago, a well-known hotel hired me to write an article that required interviewing two sources. The editor hadn’t provided any contact information—which isn’t uncommon in journalism—so I contacted the sources’ PR reps. I also tried the direct route to get in touch. Surprise, surprise: No one had any idea what I was…
Influencer marketing isn't just for B2C companies anymore. Keep reading to learn tips on how to make B2B influencer marketing work for your business and ideas to ensure you're a brand an influencer wants to work with.
