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The Content Strategist

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New From Contently: Content Marketing Benchmarks

With a seemingly ever-growing marketing technology stack to keep tabs on, and a resulting sea of data in which marketers are required to swim, it can be really difficult to figure out which metrics are most important and which insights must be acted on most urgently. When it comes to content performance, marketers are limited… 

January 19, 2016 · Richard Sharp

Update: A Simpler, Unified Workflow

Next to the constant need for great content, one of the biggest challenges Contently’s customers face is the need to efficiently expedite production so that content actually gets created, shared, and experienced. That can be especially hard in organizations with time-consuming compliance and legal approval processes Success requires being able to tightly manage the communication… 

January 19, 2016 · Richard Sharp