23%
Rise in blog traffic after launching a personalized content strategy targeted at millennial audiences.
drop in bounce rate
rise in blog traffic
Overview
Building a content team from scratch led to immediate results.
Challenge
Avocados From Mexico wanted to show potential customers new ways to incorporate their produce into a healthy lifestyle. So they invested in a content hub full of recipes that would inspire people to try something new and make a purchase. The company knew content was the key to spreading awareness. However, they needed a revamped content strategy to help them create personalized content for their target audience. They also needed an expert team of food writers to scale quickly.
Solution
With Contently's help, Avocados From Mexico was able to develop a comprehensive content strategy, which set parameters for creating high-quality, personalized content for their millennial audience. Contently built an expert freelance team from its talent network, and paired these creators with SMEs (nutritionists and chefs) to develop entertaining and educational content. Results came quick: an 8 percent drop in bounce rate and a 23 percent boost in blog traffic.
"Contently is such a great partner because the body is so successful as a whole. Their role in protecting our brand voice, in ideation and creation—it's all been an important part of our overall digital strategy."
Digital Marketing Manager · Avocados from Mexico
Boost in blog traffic after launching the personalized content strategy.