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· 1 min read

Why Real-Time Market Research Is Important [VIDEO]

In a recent interview with The Guardian, Kred CEO Andrew Grill spoke on the future of social influence and why the media industry needs to pay attention.

Lexi Lewtan
<a href="http://lexilewtan.contently.com/">Lexi Lewtan</a> is a New York-based blogger. She has written for NYLON Magazine, and writes about entrepreneurship, culture, and the Internet. · February 22, 2012

In a recent interview with The Guardian, Kred CEO Andrew Grill spoke on the future of social influence and why the media industry needs to pay attention. “Social media is the best piece of market research you never commissioned,” he says.

Check out the full video below and take a look at Kred, a tool that measures real-time social influence and outreach.

 

Lexi Lewtan

<a href="http://lexilewtan.contently.com/">Lexi Lewtan</a> is a New York-based blogger. She has written for NYLON Magazine, and writes about entrepreneurship, culture, and the Internet.

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