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The Wall Street Journal

Content Marketing Isn’t a Marathon—It’s a Relay Race

Storytelling

Content Marketing Isn’t a Marathon—It’s a Relay Race

By Joe Lazer
Infographic: The Science of Brand Voice

Brands

Infographic: The Science of Brand Voice

By Jordan Teicher
Facebook’s Algorithm Has Unprecedented Power. Here’s How We Need to Respond

Media

Facebook’s Algorithm Has Unprecedented Power. Here’s How We Need to Respond

By Joe Lazer
‘What’s in a Spotify Name?’ and 5 Other Stories You Should Read

Voices

‘What’s in a Spotify Name?’ and 5 Other Stories You Should Read

By Contently
The NFL’s New Deal With Snapchat, and 4 Other Stories You Should Read

Voices

The NFL’s New Deal With Snapchat, and 4 Other Stories You Should Read

By Contently
Google’s New Search Data Tool Will Change the Way Brands Reach Their Customers

Brands

Google’s New Search Data Tool Will Change the Way Brands Reach Their Customers

By Esme Cribb
‘Do We Need to Sue Facebook?’ and 4 Other Stories You Should Read

Voices

‘Do We Need to Sue Facebook?’ and 4 Other Stories You Should Read

By Contently
‘Moby-Dick in the ClickHole,’ and 5 Other Stories You Should Read

Voices

‘Moby-Dick in the ClickHole,’ and 5 Other Stories You Should Read

By Contently
13 Stats That Should Thrill CMOs

ROI

13 Stats That Should Thrill CMOs

By Jordan Teicher