The Chatbot Revolution is Here
Email and phone-based customer service interactions are often frustrating and full of terrible elevator music. Are chatbots here to save us?
The Content Strategist
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Studying the Hidden World of Dark Social Engagement
We'd like to think that what we choose to share is a reflection of who we are, but it's not that simple.
Chat App-vertising Is Basically the Movie ‘Her,’ but With Brands
Get ready to fall in love... or just have a weird discussion with a brand robot.
The State of Messaging Apps, in 5 Charts
Social media and texting are so 2010. In 2015, digital communication was all about the rise of messaging apps like WhatsApp and WeChat.
Why 2015 Will Be the Year of the Chat App for Publishers and Content Marketers
If the Chinese Communist Party's recent embrace of mobile-first media is any indication, 2015 is the year that chat apps—WeChat, WhatsApp, and more—become major content distribution channels for everyone from BuzzFeed to USA Today.
Why Chat Apps May Be the Next Big Driver of Referral Traffic
Think all of your social traffic is coming from Facebook and Twitter? Think again. Nieman Journalism Lab just shared a case study about the impact of chat apps—and it may just shed some light on your "dark social" traffic.
Facebook, WhatsApp, and Zuck’s Plan to Control Content
There’s been a common refrain in the tech and media worlds these past few months: What the Zuck is going on with Facebook?
The 5 Best Things About Instagram’s Oscar Partnership With Vanity Fair
Call it whatever buzzword you want: a branded content campaign for Instagram, a social media play for Vanity Fair — it was simply brilliant.
Intimacy at Scale: Chat Apps and the Community Marketing Revolution
There are now 19 billion more reasons to get your chat app marketing game in order. Without a doubt, Facebook’s massive acquisition of WhatsApp—and the news that Google was willing to pay billions more—sounded the alarm.