The Association Problem: When Consumers Like Your Ad But Forget Your Brand
Brands should pursue emotional narratives in their content. But if the narrative doesn't fit and people don't recall your company, that's a problem.
The Content Strategist
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Why Comedy Central Is Replacing Commercials With Branded Content
Odds are you're going to mute your TV or fast-forward through commercials. But would you pay attention if Comedy Central showed you a web series instead?
Who Will Win the War for TV Ad Dollars?
2016 is the year TV started dying. Now, a war is raging to see who can win the lucrative budgets of TV advertising spend.
Platforms Push: How Big Changes From Facebook, Snapchat, and Pinterest Will Affect Marketers
If recent moves from Facebook, Snapchat, and Pinterest are any indication, platforms are going to keep taking power away from publishers.
What Role Should Facebook Play in Your Marketing?
Facebook might seem like the Internet's only ad platform, but it's just one (growing) part of the marketing universe.