Print Is Still the Most Trusted Type of Ad
Marketers are dumping their budgets into digital advertising, but consumers still trust old-school ads more than search, native content, and pop-ups.
The Content Strategist
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When Facts Fall Short: Why Brands Need a Point of View
When marketers ignore emotion, compelling stories turn into late-night infomercials.
Alexis Ohanian Reveals How Brands and Publishers Can Thrive on Reddit
Reddit's community philosophy has given everyone a chance to have a voice in the national conversation. Even brands.
Infographic: How to Design Branded Content for Mobile
What if there were an easy way to increase your click-through rate on branded content by 146 percent?
Study: 68% of Publishers Use Editorial Staff to Create Native Ads
Ironically, 45 percent of media executives said the biggest threat to native advertising is "lack of separation of the editorial and the commercial side."
Did Facebook Just Deliver a Crushing Blow to Native Advertising?
An innocuous Facebook tag could destroy your favorite publication's bottom line.
Sponsored Comments: Can Genius Build the Next Big Ad Platform?
Does Genius want to be a platform or a plug-in that lets people graffiti the internet? Can it be both?
5 Ways Bill Simmons Should Build His Branded Content Studio
What does the ideal branded content studio look like in 2016?