Facebook May Have Just Ushered in a New Era for Mobile Video
Facebook is undermining its revenue model with its new approach to video, but it could pay off in the long run.
The Content Strategist
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3 Ways Brands Can Make Native Advertising More Effective in 2017
As it turns out, self-promotional content might not be such a bad idea.
4 Hard Truths I Learned Covering Marketing This Year
When you spend most of your life thinking about marketing, you start to see that narrative and reality are very different things.
The Best Content Marketing of 2016
From trap music to Ryan Reynolds to anthropomorphic pancakes, the year's best content marketing cut through the noise by taking calculated risks.
Who Will Win the War for TV Ad Dollars?
2016 is the year TV started dying. Now, a war is raging to see who can win the lucrative budgets of TV advertising spend.
Ask a Content Strategist: How Do I Scale My Content Marketing Program?
Commit to creating great content, but commit even harder to getting it out there.
A Night at the Facebook Hotel
“Welcome to the Facebook Hotel!" the clerk said. “Your dog died six years ago today!"
Facebook’s Algorithm Has Unprecedented Power. Here’s How We Need to Respond
You've probably heard all about fake news and filter bubbles, but what comes next?
Women Are Angry About the Election. Here’s How They’re Taking Action Online
In an era when fake news and hateful headlines can influence an election, it feels particularly important to show how social media can promote equality and morality.