What We’re Reading: Lord Zuckerberg, How to Define Content, and the Origin of Tom Wolfe
Every Friday, we'll be rounding up the best articles we've read that week, with a quick summary on why we felt compelled to share them.
The Content Strategist
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Contently Comic: Welcome to Brand Journalism
Congratulations, your paycheck just doubled, but no one speaks the same language as you.
What Do Tesla and Apple Have in Common? A Story
If one idea has gone viral in content marketing this year—infecting the minds of brand editors and content strategists from San Francisco to London—its that pageviews and impressions are terrible primary metrics for determining the success of branded content.
5 More Content Marketing Predictions for 2014
It's going to be a big year for brand publishing. Six weeks in, that much is already obvious.
Tesla vs. The New York Times: Everyone’s a Media Company and a Media Critic Now
Tesla's rebuttal to the New York Times might be one of the most compelling case studies for content marketing yet.