Can Too Many Ads Hurt Obama, Romney in Final Days? [VIDEO]
Just how effective is an overabundance of advertisements?
The Content Strategist
Content Campaign ’12 Series
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How Social Media Sentiment Impacts the Presidential Campaigns
SDL and Attensity gauge social media sentiments for the candidates, especially in swing states.
Gone But Not Forgotten: Post-Debate Content Strategy
Most have said that Mitt Romney won last week's presidential debate. In his emails, he's sure been acting like it.
The Content Battle Over Romney’s 47 Percent Remark
Sometimes good content comes from the opposition. The best content can come straight from the opposition's mouth.
5 Content Strategy Lessons from the Democratic Convention
We take a look at what the Democrats did well and not so well at their nominating convention last week.
5 Content Strategy Lessons from the Republican Convention
The Content Strategist assesses the messages at last week's Grand Old Party celebration — the good, bad and ugly.
Presidential Campaign Report: How Much Does a Website Reveal?
How do the health care sections of Barack Obama and Mitt Romney's websites compare?
Content Campaign ’12: Why Numbers Don’t Always Count
A new Pew Research Center study found that while Obama produces more digital content than Romney, neither creates real conversations.
Presidential Attack Ads: Calibrating Content for Divided Attention
Neither Obama nor Romney are fully paying attention to how Americans don't pay full attention.