The first piece of content marketing technology was probably the tablet. (Think Moses, not Apple.) Back then, it was enough to scratch out your message onto a stone slab, wave it in front of the assembled throngs, and call it a day. That solution worked pretty well for oh, like 3,000 years, until the printing press came along.
Nowadays, not so much. New products flicker in and out of existence before you can figure out how to push play. And while some discerning hipster subcultures may still revel in boomboxes and Polaroid cameras, you’d be hard-pressed to find anyone using MySpace for lead generation. For marketing technology, there’s no second life on the retro market.
So how can a well-meaning marketeer make sense of it all? That’s what we’re here for.
In this issue, we profile brands working with Contently to tackle the challenges of content marketing technology, including Coca-Cola, Microsoft, and SoFi. We go in depth with GE CMO Linda Boff to examine how content and tech have reinvigorated a century-old brand. For those of us more visually inclined, we laid out the content marketing landscape as a Game of Thrones map. And of course, no magazine would be complete without the requisite Fat Joe interview.
Ever since Contently was founded in 2011, we’ve been committed to showing marketers how to get the most out of content. We hope this magazine helps.
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Image by Emily Kate Roemer