25 Stats That Show How Marketing Is ChangingBy Joe Lazauskas February 24th, 2016
Raise your hand if you’ve heard that B2B brands that blog receive 67 percent more leads, or that only about one-third of marketers have a documented content strategy. Now put your hand down. You work in an open office and look kind of crazy.
Point is, we tend to encounter the same content marketing stats over and over. So whenever we decide to do a stats roundup at Contently, we argue so fiercely over which ones really matter that you’d think we were at a sabermetrics conference. Our theory, ultimately, is that a roundup like this is only worthwhile if it tells a larger story. In this case, we wanted to tell the story of how the marketing industry is rapidly changing. And instead of just running through a list of bullets, we wanted to make that story visually engaging.