Media

Content Sutra Podcast, Ep. 2: Can Ad-Supported Media Survive?

Right now, the media industry is kind of like a 16-year-old who just started getting really into Camus: There’s an existential panic that grows stronger every day and a total uncertainty over what the next five years will bring. (Also, lots of Diet Coke and weird crushes.)

In our second episode of the Content Sutra┬ápodcast, we welcome Thought Catalog CRO Alex Magnin to talk about some of the media industry’s biggest topics: Facebook Instant Articles, native advertising, the short and miserable life of display advertising, and more.

Then, we play “Buy, Sell, Hold” on your favorite media companies. Will a new political focus save Gawker? Is BuzzFeed really a technology company? Will the Grey Lady live to be 200? Will we ever forgive ESPN for shuttering Grantland?

To find out, download the podcast on iTunes or listen below.

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