Every month, Contently social media editor Tallie Gabriel will talk with the people behind the most creative, notable, and successful social media accounts.
Your Content Isn’t Just Competing With Other Brands Anymore
For the past two decades, SEOs and content marketers played a fairly predictable game: Optimize for rankings, maximize share of voice against direct competitors, chase CTRs. Success meant earning the click and driving traffic back to your site. That model is breaking down. In AI-driven discovery environments, your content is no longer competing with other…
