Most brands approach content marketing haphazardly without a content marketing plan in place. They create content without any documented strategy and aren’t even sure what a successful content program looks like. Brands spend millions of dollars developing their reputations; however, much of their branded content lacks the quality you’d expect from the average publisher.
This webinar discusses a practical framework for content marketing success. We call it a “content methodology.” We surveyed our most successful clients and consulted the biggest content marketing experts in the world—including renowned digital analyst Rebecca Lieb to bring your their secrets.