The Content Strategist
In less than a year, Google’s “25 Years in Search” video racked up a whopping 353 million views on YouTube. And that’s not by accident. Humans are hardwired to share content that reflects their identity, evokes emotion, makes them feel nostalgic, or connects them to others. Google’s video taps directly into these impulses, resulting in…
I have a son named Henry. And ever since he was born, I have seen an inordinate amount of personalized baby and toddler items featuring the name “Henry” in my social feeds. Now, there are two ways to explain this coincidence. 1) Henry is currently a popular name for boys, so the advertisers looked at…
When LinkedIn first rolled out, it was a useful place for people to network, search for jobs, and share updates — and look up whatever happened to that coworker from 10 years ago. However, these days, the benefits go beyond building interpersonal connections. With more than one billion members, LinkedIn can be a key platform…
Search engine optimization (SEO) is essential to achieving first-page rankings and garnering more traffic, having the right tools to optimize intelligently can lessen the burden. Here are seven top SEO tools every B2B content marketer should consider using to up their optimization game.
Social media has profoundly shaped global events, public discourse, and the very fabric of our societies since the early 21st century. As platforms like Facebook, Twitter (now X), and Instagram became integral to daily life, they also introduced new regulatory challenges. From disinformation to privacy violations and incitements to violence, social media’s vast influence has…
If your brand could come to life as a person at a dinner party, who would it be?
Constant creativity can lead to burnout. Learn what it means to be creative and 3 strategies to help you stay ahead of the competition in our latest blog post.
Let’s say your team’s content strategy has been rolling along according to plan for months or maybe even years. You’ve got an efficient pipeline pumping out blogs, ebooks, infographics, social media, and thought leadership. And yet, the results still don’t reflect the effort. This is your cue to take initiative in the next planning meeting…
What you might think are the best diverse stock photos might not be so. Here's how to look for inclusive images and the pitfalls to avoid along the way.
