B2B Research Methods 101: How To Start Reading Customers’ Minds

Customers can surprise you. Are you planning on launching an awesome new product feature? Shoppers might hate the added complexity. Collaborating with an influencer on a March Madness giveaway? You could find yourself in the center of a culture war.

To avoid these common pitfalls that plague brands, you’ll need to add B2B research methods to your marketing toolkit. By uncovering key insights about your customers, you’ll not only understand what makes them tick, but you’ll also discover new opportunities to deliver a better customer experience.

There’s no doubt that companies who know their customers inside and out have a winning advantage. So, use these five B2B research methods to be more like Nike and less like Bud Light.

Why You Can’t Afford to Skip Customer Research

Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them.

The benefits are massive. Companies that conduct research into their customers at least once a quarter grow up to 70% faster and are nearly 50% more profitable than competitors that don’t.