The Best Branded Content of January: 5 Brands Embracing Real Facts
Most years, we'd be talking about '80s stars making a comeback in Super Bowl commercials. But January's best branded content covered more important topics.
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3 Ways Brands Can Make Native Advertising More Effective in 2017
As it turns out, self-promotional content might not be such a bad idea.
The Best Content Marketing of 2016
From trap music to Ryan Reynolds to anthropomorphic pancakes, the year's best content marketing cut through the noise by taking calculated risks.
Why Publishers Are a Huge Threat to Ad Agencies
Last decade, digital shops seized power from traditional agencies. Are publishers about to do the same?
How The New York Times Took Native Advertising Global
T Brand Studio International editor Nelly Gocheva talks about brave brands, the power of storytelling, and how European audiences feel about native ads.
Infographic: The State of the Media Industry
Software company Cision has given the media industry its routine checkup, and the diagnosis is here in form of its new State of the Media 2015 report. Cision surveyed 200 journalists and condensed its findings into one nifty infographic—there’s even a timeline of key events that shaped the media industry last year. But what really…
Content Catchup: Virtual Reality at NYT, the Ultimate Guide to Audience-Building, and More Must-Reads
Here's what you missed while trying to recruit Bill Simmons to be your new brand editor once he leaves ESPN...
‘VR Is the Next Frontier’: The NYT’s Branded Content Boss Dishes on the Future of Marketing
"We've proven our work is the best on the market," boasts Tomich.
Why The New York Times’ Sponsored Content Is Going Toe-to-Toe With Its Editorial
Native ads being as engaging as normal content on The New York Times may seem like a content marketer's fever dream, but T Brand Studio is making pigs fly.