Millennials and Media: Why Brands That Don’t Publish Are in Big Trouble
Millennials don't trust traditional media and advertising—but they trust sources closer to home.
The Content Strategist
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Discovery Is Going to Stop Feeding People to Snakes, and There’s a Lesson in That for Content Marketers
A main goal of creating content is to win your audience's trust. One way to not do that: trick them. Just ask Discovery Channel.
3 CES Trends That Content Marketers Need to Know About
Every year, CES features new trends in the world of technology, and the 2015 event was no different. Here are the three that are most relevant to content marketers.
How to Train Your Trolls
Sixteen years ago, I was burnt by trolls. It turned out to be an experience that forged my approach toward the loudest negative voices in any crowd: engage them in conversation, and trust that some of them will focus their considerable energy towards a more worthwhile endeavor—very possibly one that will benefit you personally.
4 Ways Content Sharing Can Fit Into Your Content Strategy
Like-minded publishers are starting to team together to tell bigger and better stories than they could on their own. Here's how it can fit into your content strategy.
5 Major Publishers React to AdDetector, the Plug-In That Calls Out Sponsored Content
AdDetector, the plug-in that calls out sponsored content, is stirring a ton of debate in the media world. We caught up with leaders at The NY Times, HuffPo, the Washington Post, and more to get their take.
Manufacturing Amazing: MTV Star Rob Dyrdek Reveals How Brands Can Become ‘Irresistibly Shareable’
The story of Rob Dyrdek goes a little something like this—talented skateboarder quits high school to turn pro at 16, becomes an influential skater and serial entrepreneur, realizes the power of storytelling, and catapults himself into the mainstream as one of the biggest stars in MTV history.
Podcast: How Brands Can Package Their Content to Go Viral
Viral content! You hear that term so often nowadays, you'd think it was some uncontrollable disease turning half the world's population into Snapchatting zombies. But how do you make content go viral consistently? What's the secret to BuzzFeed and Upworthy's unprecedented success? Is this even a game that brands can play?
BuzzFeed: These 2 Trends Are the Future of Branded Content
"On mobile, which is now more than 50 percent of our traffic and growing, I think native advertising is really the only monetization strategy that’s working right now," Harris said.