Tag:

IAB

Facebook’s Booming Ad Business Is Only Getting Bigger

Social

Facebook’s Booming Ad Business Is Only Getting Bigger

By Craig Davis
Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report

Brands

Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report

By Craig Davis
In the Big Data Era, Content Is Still King

Brands

In the Big Data Era, Content Is Still King

By Dorian Benkoil
The Bot Hunters

The Bot Hunters

By Jordan Teicher
Learning From the Substitute: Why Trust is the Key to Native Advertising

Brands

Learning From the Substitute: Why Trust is the Key to Native Advertising

By Dillon Baker
Can the Attention Web Save Publishing? Upworthy, Quartz, and Refinery29 Weigh In

Content Marketing

Can the Attention Web Save Publishing? Upworthy, Quartz, and Refinery29 Weigh In

By Julia Lynn Rubin
Don’t Call Our Brand Newsroom a ‘Marathon.’ We’re the Phoenix Suns.

Brands

Don’t Call Our Brand Newsroom a ‘Marathon.’ We’re the Phoenix Suns.

By Joe Lazer
Should Brand Publishers Fear Ad-Blockers?

Brands

Should Brand Publishers Fear Ad-Blockers?

By Joe Lazer
How To Buy Stories (Hint: Not Like Ads)

Brands

How To Buy Stories (Hint: Not Like Ads)

By Joe Lazer