NASA’s Content Strategy for Conquering the Blog Universe
A look at how NASA manages to publish news, video, photography and mission updates that engages and satisfies millions of people every month.
The Content Strategist
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3 Key Ways To Turn Your Blog Into a Super-Resource
The Internet is changing the way people remember things. Last year, a study led at Columbia showed that instead of remembering the actual information we learn online, we remember where we learned it. Because we trust that websites are more or less permanent, we often simply plan return to sites later to find facts when we…
Media Diets: Decoded – Helpful Tricks To Steal From Industry Leaders
How do other people deal with the torrent of information that pours down on us all? Do they have some secret? This is the burning question behind The Atlantic’s Media Diets — first person looks into the content consumption of writers, media industry veterans, and thought leaders of note. Some are straight-edged New York Times addicts,…
10 Tools For Converting Your Blog’s New Visitors Into Fans
Increasing traffic to your blog isn’t the “cure all” some people make it out to be. Without a solid strategy, you might attract users – but not be able to keep them coming back. But as long as you’re clear-eyed about what traffic-building efforts can and cannot accomplish, there is a lot gained by getting…
Awesome Content About Content, Week of 11/14
Publications With Big Twitter Followings Tweet Less. Should You Take A Card From Their Playbook? Learn about More Cool Ways to Explore Instagram for Your Brand and Use Quora, Instagram, and YouTube To Maximize Content Marketing
How To Brainstorm Incredible Blog Posts Like Copyblogger
Copyblogger is an amazing resource for any content creator. Brian Clark, the site’s founder, focuses on three main ideas: 1. Great content that is designed to spread. 2. An understanding of how social media works and changes. 3. Real relationships with those who can help get the word out. Clark is not just good at providing useful information,…
Build A Million Dollar Blog Like The Sartorialist
Recently, The Business of Fashion wrote a piece for their “Business of Blogging” series on Scott Schuman, the man behind the lens of world-renowned street style blog The Sartorialist. Schuman, who began blogging six years ago, is famous for his on-the-street fashion photography and uncanny ability to capture striking individuals with true style. He recieved…
Five Signs that your Blog Isn’t Reaching the Right Audience
A blog with good information, clear writing and solid promotion does you no good if it doesn’t reach the right audience. The wrong audience for your site isn’t likely to produce horrific results, but it might create one of the worst possible outcomes for your business … nothing at all. Here are five things to…
Fred Wilson and Kevin Rose: The Battle of Audience Building Strategies
This past July, former Myspace President Tom Anderson framed a profound question for bloggers and content marketers: what is the best strategy for building an audience? Should we expect people to seek us out on our own blogs, or should we leverage our talents via mainstream media and established distribution channels? To explore this topic, Anderson’s…