The Content Strategist

10 Insightful Conversations About the Future of Content

This summer, I jumped at my first opportunity to head to Cannes. The awesome folks at Index Exchange invited me to host their video studio and interview ad-tech leaders over the course of the five-day festival, which gave me a convenient excuse to buy aviators and white pants.

Things got really interesting, though, about one week before the festival, when they mentioned there was some extra studio time available. Did I want it? Of course. I’d already spent $400 at Top Man, and free time in a gorgeous studio overlooking the French Riviera doesn’t fall into your lap every day.

Quickly, I scrambled to put the project together. Our friends at Magnet Media, an industry-leading global strategic studio, agreed to partner with us to produce the series. Meanwhile, I bombarded the inbox of the smartest people I knew to put together an all-star lineup of interviewees. We wanted the series to focus on an important topic: innovation that was accountable to business results, not just statues of lions. We called the series “Accountable Innovation.”

We’ve been releasing the interviews one by one over the last few weeks, but I also wanted to put the series in one place. You can check out the full collection below, along with links to the individual stories if you’d like to view a transcript of the interviews.

1. Forbes’ Branded Content Chief Reveals Her Go-to Content Marketing Metrics

2. Facebook, Friend or Foe? The Financial Times’ Lexi Jarman Weighs In

3. Wondery’s Founder Explains How Audio Storytelling Could Be the New TV

4. The 4 Types of Content That Work Best, According to the UK’s Leading Content Researcher

5. How Huge Founder Aaron Shapiro Measures the ROI of Design

6. The Best B2B Content, According to The Economist’s Top Content Marketer

7. Why Consumers Want Brands to Take a Stand on Social Issues

8. How to Create Content That Actually Performs, According to the GM of Vox Creative

9. Nudge’s Founder Thinks You May Be Making These Crucial Native Ad Mistakes

10. The Secret to Measuring the ROI of Brand Sentiment