This story is part of Contently’s Accountable Content Series, a collection of articles, webinars, case studies, and events we’ve designed to help marketers deliver measurable brand impact and business outcomes with content. To see more content in this series, click here.
Like most brands, brightpeak financial—a Christian not-for-profit financial organization—understands the importance of customer personas. Being able to target and personalize your company’s message across your customer base is key to succeeding in a customer-first marketplace. Yet not many marketers take the important step of mapping content to their personas. The result? Wasted money and unfulfilled potential.
That’s why brightpeak financial used Contently to map its content to different stages of the marketing funnel. In the latest webinar from our Accountable Content Series, Contently director of content strategy Joe Lazauskas and brightpeak financial editor Ashley Haugen discuss how to measure the way content influences your key audience personas.
Learn how to:
- Map personas to your content strategy
- Identify and measure key content KPIs by persona
- Grow your content marketing by leveraging personas
To watch this free webinar, please fill out the form at the top of the page.