This story is part of Contently’s Accountable Content Series, a collection of articles, webinars, case studies, and events we’ve designed to help marketers deliver measurable brand impact and business outcomes with content. To see more content in this series, click here.
According to Forbes, 93 percent of B2B marketers claim content marketing drives more leads than traditional marketing. Why? Because content gives marketers the opportunity to have a voice and help their potential customers solve pressing issues.
However, simply publishing an insightful blog post isn’t enough to generate leads or revenue. Conversely, holding all of your insights hostage until someone fills out a lead isn’t a great approach either. If all you’re doing is hitting people up for information, you risk undermining trust and pushing potential readers elsewhere. But if you publish a blog without the right system in place to capture and score leads, then your efforts won’t lead to ROI.
In this e-book, we’ll look at how you can strike the perfect balance to support both lead generation and brand awareness. We’ll also examine:
- How forward-thinking companies have taken innovative approaches with their content
- Ways to improve lead-form conversions
- What the future of lead gen content may look like
To read this free e-book, please fill out the form at the top of the page.