How Manulife Used Content Technology to Avoid $1.2 Million in Production Costs

This story is part of Contently’s Accountable Content Series, a collection of articles, webinars, case studies, and events we’ve designed to help marketers deliver measurable brand impact and business outcomes with content. To see more content in this series, click here.

Manulife’s core content marketing challenge was similar to many global brands: the team producing content was scattered across different departments (and regions). With little communication between stakeholders, the insurance firm struggled to create a unified brand voice and develop an efficient approach to content creation.

So, Manulife partnered with Contently to improve content sharing and localization. Leveraging the Contently platform, Manulife improved collaboration across disparate teams and reduced content creation costs to demonstrate positive ROI in less than six months. In this webinar, Contently CMO Kelly Wenzel and Shawna Dennis, AVP, Global Content Marketing at Manulife, detail how the companies partnered to solve Manulife’s most pressing challenges, and how other brands can use what they’ve learned.

Key takeaways:

  • How to scale a global content operation  ​
  • The benefits of using a content operating platform to improve collaboration
  • A methodology for tracking ROI and cost avoidance
  • The role data and insights can play in the content lifecycle

To watch this free webinar, please fill out the form at the top of the page.