The Marketer’s Guide to Targeting on the Web and Facebook

When it comes to successful advertising online, the way your ad looks will always matter. But targeting that ad to a specific audience is really the secret sauce in any effective digital marketing campaign.

You can build an ad that combines an engaging, clickable headline; some I-need-to-know-more text; a captivating, colorful image; and a strong call-to-action button (CTA). But if you’re selling sailing products and showing your ad to millennial gamers who read anime blogs, you’re just flushing money down the drain.

Simply put, the best ads won’t get any engagement if they’re not served to the right people. When you’re spending a lot of money on ads to scale your operation, having your targeting even slightly off can cost you dearly—to the tune of thousands of dollars a month.

Fortunately, we’re here to help. AdRoll product marketing manager Kevin Garcia and growth strategist Kieran Dahl recently sat down to discuss the best strategies for pinpointing your target audience across the web and Facebook.

In this webinar, you’ll learn:

  • How to manage and structure your campaigns on Facebook and the web
  • How to reach your target audience wherever they go online
  • How to increase engagement with data-driven targeting strategies

To watch this free webinar, please fill out the form at the top of the page.

Image by Lye / Getty