Your content is only as valuable as the audience it reaches. That’s why it’s critical to understand how content distribution affects everything you publish.
Contently’s source analyzer measures the number of engaged people who find your content from each source and the number of leads generated by each channel. The tool assesses social, email, direct mail, and other sources, and calculates a score for each one. The data gives your team insight into which channels are the most effective at generating and influencing leads. (The higher the score, the more impactful the channel.)
To access the feature, click on the “Analytics” tab on the top navigation bar, then select “Source analyzer” from the options on the left rail. Once you’re on the page, you can toggle between table and chart to see exact numbers or a visualization of each channel’s reach and lead impact score.