Marketing analyst Rebecca Lieb likes to say, “Content is the atomic particle of marketing.” But as we get closer to 2017, we should probably tweak that to: “Content is the atomic particle of all communications.”
For the last few years, marketers have tapped into the power of storytelling by creating content that inspires brand awareness, promotes thought awareness, and generates leads. Now, we’re seeing other departments following this lead.
Stories are really just a universal tool to nurture relationships. Sales uses content to build relationships with prospects. Marketing uses it to reach customers. PR uses content to communicate with the press. HR uses content to build relationships with employees.
In the spirit of storytelling, we’ll break down why creating a culture of content is arguably the most important business tactic of 2017.
In this webinar, you’ll learn:
- How to structure squads to set up efficient cross-departmental workflows
- Why input from the whole company will improve your marketing efforts
- How content can empower employees who typically don’t have opportunities to share their voice
To watch this free webinar, please fill out the form at the top of the page.
Image by Yosef Serkez / EyeEm / Getty