The Content Strategist

Webinar: Getting Global Content Right

At the end of 2012, Coca-Cola successfully launched Journey, an online publication that began in the U.S. In 2013, the site attracted 13.1 million viewers and published over 1,200 articles that drew an impressive average attention time of four minutes and 40 seconds per story. It was only natural to expand this success abroad.

A few years later, Journey now exists in over 25 countries and has 40 different publications. So how did Coca-Cola get to this point?

In this webinar, we talk to Journey editor-in-chief Jay Moye to explore five questions that all brands need to answer if they’re trying to publish globally:

To watch this free webinar, please fill out the form at the top of the page.