Webinar: How to Get Executive Buy-In for Content Marketing

Seventy percent of marketers plan on creating more content in 2017 than 2016. Yet roughly two-thirds of them do so without any documented strategy, and over half don’t know what a successful content marketing program looks like.

This is insane.

How can we expect to get the budget and resources we need if we don’t actually have a strategy for success?

In this webinar, HubSpot corporate marketing manager Sam Balter and I outline the three keys that will help you show the benefits of content to your bosses. Specifically, you’ll learn how to:

• Build a culture of content that can support a brand’s storytelling efforts across the enterprise
• Map content measurements to business objectives
• Demonstrate continuous improvement with a content plan

To download this free webinar, please fill out the form at the top of the page.