One of the biggest mistakes a brand can make is to hire someone for a content role without ﬁrst considering whether that person is equipped to execute within the company’s larger content strategy.
Some people excel as creators, writing and editing till it’s time to go home. Others have a knack for the marketing side, understanding how content ultimately fuels and serves an entire corporation. In rare cases, you might be able to find someone who can do both. But when you’re hiring for content, avoid the temptation of plucking a marketer from his department and forcing him to write, which will cost you precious resources. Instead, tap experts and journalists who have the skills to write stories your audience will actually read.
As Better Weekdays CEO Chris Motley put it: “I’m an okay writer, but I don’t have the time, and it’s not the same as people who do this for a living. The thing ROI doesn’t account for is time—and that’s the key point.”
In this hiring webinar, you’ll learn:
- The latest content marketing hiring trends across industries
- How to think about staffing to improve internal efficiency
- Which criteria you should use to evaluate different roles
- How to allocate your budget and get executives to buy in to your vision
To download the free webinar, please fill out the form at the top of the page.