We know that outlining a documented content strategy is hard. The creative aspects of content marketing have gotten more sophisticated over the last few years, but up until this point, there hasn’t been an established template for how to proceed in terms of infrastructure and process.
With this content marketing toolkit, we hope to change that. We’ve bundled three guides for high-achieving CMOs that cover crucial aspects of the marketing process: content strategy, hiring, and measurement and optimization.
The first part of the toolkit, our “Strategy and Roadmap” playbook, is full of actionable advice and useful data—it’s as close as you’ll get to the step-by-step roadmap for content strategy and planning.
The second guide, “How to Hire Superstar Content Marketers,” will help you build a world-class content marketing team from scratch. With content marketing job listings growing 350 percent since 2011, the industry is on a stratospheric rise, but brands still struggle to find and vet the right talent to staff their content teams. In this guide, you’ll learn how top brand newsrooms approach hiring, best practices for scaling your team, how to secure a content budget, and more. The perfect content team is no longer just a pipe dream.
Lastly, once you have a strategy and a team in place, you need to know how to measure content in a way that reflects your business goals. Our “Measuring and Optimizing Your Content Marketing” playbook, which covers the most important metrics and optimization strategies, will help you translate numbers into action.
Fill out the form below to access our free three-part content marketing toolkit.