The Fast-Growth Startup’s Guide to ContentBy Aja Frost August 22nd, 2016
For decades, the premier publishing destinations were editorial juggernauts like The New York Times, The New Yorker, and Wired. Journalists pined to write for them, and readers couldn’t wait to get their hands on the latest issue. But over the last few years, great content has started to come from an unexpected place: startups.
If you think about it, this relationship between great content and younger companies makes a lot of sense. Startups face an elephantine challenge: They need to distinguish themselves in a crowded space while dealing with smaller budgets than industry incumbents.
For relative newcomers like Airbnb and Slack, content marketing is less expensive and more efficient than splashy media campaigns. These startups that invest in publishing can squeeze out the most from their marketing spend. Plus, smaller companies are usually willing and able to take creative risks—unlike large corporations, which face a tangled web of red tape, shareholder expectations, and compliance requirements.
In this e-book, you’ll learn about:
- Balancing quality and quantity when launching an editorial operation
- How to drive leads by getting creative with distribution techniques
- What metrics are most important when producing content
- Emerging publishing trends that should be part of your marketing strategy
Download your free copy of “The Fast-Growth Startup’s Guide to Content” by filling out the form below.Image by Hannah Waldron