Content marketing is set to become a $50 billion industry by 2019, according to PQ Media’s Global Forecast. Yet even as marketers invest more in content than ever, they’re plagued by lingering questions. How do you win attention? How do you get concrete results? And most importantly, how do you make people actually care about your brand?
In this webinar, Contently VP of Brand Development Elisa Cool reveals how marketers can combine the art of storytelling with smart content metrics to develop an incredibly effective content marketing program. In this webinar, you’ll learn:
- How the evolution of storytelling over the last century will impact your brand today
- The keys to crafting a story that stands out in 2016
- How the world’s best content marketing brands have successfully built their content marketing programs
This introductory webinar goes beyond definitions and jargon, providing the actionable insights that content marketers need to create an engaging and lasting content campaign. Gain free access to this popular webinar by filling out the form below.