George Carlin once asked: “If all the world is a stage, where is the audience sitting?” Excellent question, George, and RIP.
Great content deserves to reach even greater audiences, but, unfortunately, many content marketers are unsure of how to reach their best audiences effectively and prove real ROI. That’s all about to change.
Today we’re excited to announce the launch of Contently Distribution, a new managed content distribution and amplification service that offers marketers a smarter way to cost-effectively build high-value audiences.
In our initial trial work for clients with this new program, we’ve been able to deliver on a promise unheard of in content distribution: a guarantee of at least 50 percent total audience engagement and at least 15 seconds of attention time per engaged reader with our new service offering.
So how does it all work?
Once high-quality content is produced by Contently’s talent network, our Distribution Services team amplifies the content across a global network of trusted, high-traffic premium publishers like CNN, New York magazine, Sports Illustrated, The Wall Street Journal, and more.
The dedicated Distribution team includes editors who test and adjust headlines, images, CPC bids, and target publications to improve the overall impact of your content assets—all while reducing paid advertising costs.
Performance of these paid distribution programs is then synced with our overall Contently Analytics platform, a powerful new intelligence center where you can view all the crucial data on your content marketing operation in one location.
The results from our Distribution Services team with our clients over the last few months have been pretty impressive. Client CPC rates have dropped by at least 18 percent within three months, and audience quality and engagement have improved by over 50 percent.
“Contently has quickly become our end-to-end solution partner for content creation and distribution on a single platform, and that’s a game-changer for us as we expand aggressively across the North America market,” said Itai Bichler, global digital marketing manager at SodaStream.
“With Contently’s distribution offering and services, SodaStream is able to confidently amplify content to target audiences,” Bichler said. “We’ve seen high-quality audience segments engaged five to eight times longer on the U.S.’s top publications, and all with a reduced CPC.”
To find out more about how Contently can help you get more loyal readers, more engagement, and guaranteed amplification results from your distribution budget, please contact your account manager or firstname.lastname@example.org.
This post was written by Richard Sharp, Contently’s head of product and customer marketing.