In this episode, host Kavi Guppta explores why some brands are better at content marketing than others. Is it the team? Is it the strategy? Or is it a consistent set of habits that content marketers adhere to day in and day out? Listen in as we learn how LinkedIn uses content to increase engagement on-site; how Coca-Cola is evolving its corporate communications team through strong editorial coverage on Coca-Cola Journey; and our very own Sam Slaughter weighs in to describe his challenges and successes in leading a content team at Contently.
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Deanna Lazzaroni, Manager of Global Content Marketing & Social Media Strategy at LinkedIn (@digitalDL)
Jay Moye, Editor at Coca-Cola Journey (@JayMoye1)
Sam Slaughter, VP of Content at Contently (@samslaughter215)
Hosted and produced by Kavi Guppta (@kaviguppta)
Assistant produced and co-written by Kristen Marano (@Kmarano)
Executive produced by Joe Lazauskas (@JoeLazauskas)
Natural Sensation by nExow (Modern Marketing Theme)
Thai Food by Safakash
Prelude in C BWV 846 (J.S. Bach) performed by Kevin MacLeod*
Joan by Johnny Ripper*
A Void by Johnny Ripper*
*Audio made available thanks to the Free Music Archive.