B2B

The Beginner’s Guide to Paid Content Distribution

By Amanda Walgrove March 31st, 2015

If you’re a content marketer, there’s a good chance you want more eyeballs on your content. Even more likely, you want the right eyeballs.

You can do an “audience rain dance” and pray for a miraculous influx of social referral traffic, as our editor-in-chief has been known to do from time to time. Or you can take advantage of one of the many paid content distribution platforms that exist to make your job easier.

While it’s important to play around with each option and find the one that works best for your content, there are four platforms in particular that we advocate experimenting with right away: Twitter, Outbrain, Facebook, and LinkedIn.

In our new e-book, “Paid Content Distribution 101: The Beginner’s Guide to Getting More Eyeballs On Your Stories,” we take an in-depth look at how to set up campaigns on each of these networks, including best practices for budgeting your spend and targeting that desired audience with different types of content.

Image by Kyle Fewell