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#ModernMarketing Podcast, Episode 2: Let’s Talk About Content Measurement

In episode 2, host Kavi Guppta looks for solutions to the measurement challenge that marketers are facing today. Analytics evangelist Brent Dykes, engagement expert Neil Mason, and our very own editor-in-chief Joe Lazauskas weigh in with their perspectives on how the industry can measure content more effectively and tie their efforts to business results. Tune in to the conversation to learn more about the tools being used by marketers, the types of metrics that really matter, and what marketers need to do to improve.

Extended reading

7 Content Measurement Tools That Content Marketers Should Know About

4 Keys to Calculating ROI For Content Marketers

The Hidden ROI of Content Marketing Platforms

Why Content Marketers Are Using All the Wrong Metrics (And What They Should Be Measuring Instead)

Over 90 Percent of Content Marketers Are Not Confident In How They Are Measuring Content

Guests

Brent Dykes, Analytics Evangelist at Adobe (@analyticshero)

Neil Mason, SVP, Customer Engagement at iJento (@nmason)

Joe Lazauskas, Editor-in-Chief at Contently (@JoeLazauskas)

Credits

Hosted and produced by Kavi Guppta (@kaviguppta)

Assistant produced and co-written by Kristen Marano (@Kmarano)

Executive produced by Joe Lazauskas (@JoeLazauskas)

Additional Music

Rap Phenomena by Breakmaster Cylinder* (Modern Marketing Theme)

Laid Back Fuzz by Poddington Bear*

The Incredible Jazz Guitar of Wes Montgomery

I Love You So by The Walters*Audio made available thanks to the Free Music Archive.

 

Image by Early Spring
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