Spending $2K on an Infographic? Here Are 3 Ways to Make Sure You’re Getting Your Money’s Worth
Infographics are having a moment—and not just as a fleeting flavor of the week. Don’t believe me? Well… then check out this infographic:
But as demand increases, so do costs. It’s not a surprise anymore if a well-done infographic comes with a price tag of a few thousand dollars. Still, with the ability to increase pageviews by more than 700 percent, the data visualization tool could very well be worth those extra zeroes. Make sure you get the most for your money by following these three steps.
1. Ask the experts
True, places like Elance.com and Freelancer.com are flooded with graphic designers who would jump at the chance to create an infographic for a few grand. But as Justin Beegal, founder and president of Infographic World, notes, deferring to a firm that specializes in infographics can take out some of the risk of working with an unknown and lead to a better product.
“They’ll likely have a team in place to handle the entire process, hopefully have some sort of quality control process in place, and be able to deliver a final product that will be on par with the higher cost that they’ll charge versus an individual designer,” he writes.
Lemonly, Column Five Media, and Designbysoap are a few companies dedicated to the art of the infographic. In addition to providing graphics with sleek and intuitive design, each offers a squad of industry experts ready to take an idea all the way from data collection to promotion. All three landed on Visually’s list of top infographic design companies for 2013.
2. Stand out
By now, word is out that an infographic done right can increase traffic by leaps and bounds, meaning those looking to publish are going to have to find a way to steal the spotlight in the middle of a crowded stage. This is especially true for a vertical like business, which accounted for 13 percent of the 26,000 infographics found on Visually. Technology and social media were also flooded with a lot of infographics, making up 10 percent and 9 percent of the total output, respectively.
According to Paul Van Slembrouck’s analysis of the most popular infographics on Visually, the most effective way to get noticed is through “observational humor.” The preeminent example, the famous “Should I Text Him?” flowchart, racked up 1 million views on Visually alone. Other examples in this category include “Halloween Costumes: Pop Culture Favorites,” “Advertising vs. Reality,” and “The Trustworthiness of Beards,” all of which amassed views in the hundreds of thousands.
For those less inclined to use humor, including some kind of “novel insight” is another successful attention grabber. Here, the prime example is “What are the Odds?” a graphic meant to answer the question of “What are the odds that you exist, as you, today?” The infographic concludes: “Now go forth and feel and act like the miracle that you are.” Is it cheesy? Yes. Did it work? Ask the 2 million people who clicked on it.
3. Share away
If you’re working with a design firm like any of the aforementioned, promotion is part of the package deal. But you can always help out your cause by sharing the content on your own.
Neil Patel, co-founder of Crazy Egg, Hello Bar, and KISSmetrics, recommends submitting your own SEO-friendly press release to journalists and bloggers who cover the topics addressed in your infographic.
The more the merrier, adds Altablue developer and social media marketer Callum Hopkins. “Be realistic and understand that you can’t expect your infographic to go viral after sharing it with five bloggers. It’s a numbers game.”
Promoting infographics with social media can be like tossing a match on gasoline. This is especially true for Twitter, where infographic tweets do roughly 10 times better than traditional posts. For this reason, Patel suggests developing a “social media sharing plan” that includes making your infographic embeddable as well as scheduling a roll out of posts on Twitter, Facebook, Google+, Pinterest, Tumblr, and Flickr. To increase the overall impact of your social efforts, make sure to spread out your posts and include compelling statistics or takeaways from your infographic as much as possible.