Brands

How Top Brands Create Content that Works

You know content is important. You know you want to create it. To use it. To drive engagement with it.

But, how do you choose which content to create, and then how do you know if you are doing the right things with it?

Agencies fret over this question, publishers ask it every day, and it is integral to the brands themselves. It is the leaping off point for any successful campaign.

Panel 1v4 from Contently on Vimeo.

To find some answers, Contently brought together brand representatives and digital executives from leading brands last month at Contently’s Social Content Summit. This is the first in a series of video excerpts from the summit that The Content Strategist will be posting in the coming weeks.

Three expert panelists in this video were quick to answer, each with their own take. Take a peek inside for opinions from OPEN Forum’s Scott Roen, The Adrenalist’s Lauren Passero and Ebay’s Jeannie Reath.

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