Content Marketing

Facebook Beyond Ads, New Moves for NY Times, Behind Bad Designs

The Strategist picks the day’s most interesting stories for the content aficionados who love the backstory and reading between the lines. Here are the gems you need to kickstart your Friday:

It’s Not Always About Ads, as Data Researchers Use Facebook Likes to Gauge Public Health (GigaOM)
Conversations around Facebook likes and online advertising are inseparable. New studies, however, are linking the social media giant to more prevalent social causes — public health.

A new study suggests that Facebook likes and interest details can help map the presence of obesity in the United States. Could a new, data-driven business model be on the horizon?

New York Times Issues Soft Earnings (PaidContent)
The New York Times released their recent earnings support on Thursday, revealing less-than-stellar progress. In general, advertising declined by around 11% — 13% in digital and 4% in print.

The silver lining? An innovative growth strategy with lower-priced products to attract a wider customer base. At the heart of this initiative will be two core components: people and content.

The Politics of Publisher Redesigns (Digiday)
What happens when internal teams simply can’t get it together? Terrible designs, that’s what.

The heart of the problem is politics. Design and user experience fall through the cracks when publisher teams jam through priorities without fully understanding the bigger picture. And organizations that are getting it right? These are publishers who understand the value of prioritizing multi-screen displays.

2013 Media All-Stars Call for Submissions (AdWeek)
Know an amazing media planner, digital strategist, or marketer? Give them a nomination for the 2013 Media All-Stars program by AdWeek.

This year’s deadine is May 1, so there’s still plenty of time. Give credit where credit is definitely due.

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