Beautiful Campaigns, Twitter’s New Ads, Cry at Your Desk

The Strategist picks the day’s most interesting stories for the content aficionados who love the backstory and reading between the lines. Here are the gems you need to kickstart your Thursday.

Dove’s ‘Real Beauty Sketches’ Ad Campaign (Huffington Post)
Women, you’re more beautiful than you think. That’s the valuable takeaway from Dove’s most recent video campaign.

The beauty company recruited seven real women from different walks of life and connected them with an FBI-trained forensic artist to create composite sketches based on self-descriptions. The stunning result? Women are way too self-critical. Here’s a beautiful campaign featuring beautiful women and an even more beautiful message. Way to go, Dove.

Twitter Advertisers Can Now Show Ads When Users Tweet Specific Keywords (The Verge)
Twitter is making key strides in the advertising market. The plan now? Help brands reach interested prospects through keyword targeting.

Beyond keywords, it’s possible to focus advertising by location, device, and gender. Could Twitter be a part of your marketing strategy?

The Sudden Twist in This Cliched Ad Will Make You Cry at Your Desk (Business Insider)
Here’s a powerful PSA from BBH London. The core message? First aid could prevent the same number of the UK’s cancer-related deaths.

The ad strikes a highly emotional chord and forces you to reassess your perspective and values.

Snapshot: Small Businesses and Social Media (Inc)
More small businesses are leveraging social media — but what value are these organizations seeing? As it turns out, the ROI is widespread and evident.

If you’re not seeing results on social, it may be time to take a step back and reassess your strategy. Make sure that you’re pursuing and measuring the right goals.